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Etihad Airways - Mission Impossible 7

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Etihad Airways - Mission Impossible 7

We put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 193 km/h through the air. Shot in Los Angeles without any help of VFX. Made for Etihad Airways in collaboration with Paramount pictures for the global premier of Mission Impossible - Dead Reckoning. This campaign gained worldwide attention and is the single most watched Etihad campaign since its inception.

CLIENT: Etihad Airways

DIRECTOR: Henri Bassel

DP: Adam Feurmaan/Joe Jennings

AGENCY: Impact BBDO ME

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