Etihad Airways - Mission Impossible 7
We put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 193 km/h through the air. Shot in Los Angeles without any help of VFX. Made for Etihad Airways in collaboration with Paramount pictures for the global premier of Mission Impossible - Dead Reckoning. This campaign gained worldwide attention and is the single most watched Etihad campaign since its inception.
CLIENT: Etihad Airways
DIRECTOR: Henri Bassel
DP: Adam Feurmaan/Joe Jennings
AGENCY: Impact BBDO ME